Behind the Scenes

WordPress powered website for Sri Imports

Sri Imports is a rapidly expanding flooring and tiling company in Australia. They have been in business since 2015 and grown since then. They had a website which was set up at the start of the business. Though it looked quite up-to-date at the time, 4 years without any design updates had stagnated the site. They needed a WordPress powered website that suited today’s design aesthetics and web usage.

Welcome the new Sri Imports website. We created the new website from the ground-up using the WordPress platform. This meant that the site, once hosted, could easily be managed by Mr Sri (the owner) himself. They already had a solid online marketing campaign which utilized ads on Gumtree and the Sri Imports Facebook page. We created the new WordPress-powered website with these practices in mind; to enhance the effectiveness of these practices.

Praveen took on this project armed with previous experience of sites created on the WordPress platform by us. We made sure to include large displays of photos. It’s all about the appearance and seeing for oneself the quality and beauty of the flooring.

The company offered a wide range of flooring options. This meant that the options had to be categorized and ordered in an accessible way. Due to this reason, we opted for a hidden dropdown menu in the navigation bar. All flooring options and items had thumbnails attached to them so the user could see a preview of the options before even stepping into the physical shop.

Social media integration is key these days. The company already had an active Facebook fan page. We added a Messenger chat button so that prospective clients can get in touch instantly.

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